BUSINESS INSIDER | BOOT CAMP / WHAT IT TAKES - LEAD MOTION DESIGNER
Boot Camp is one of Business Insider’s longest running YouTube series. I had the opportunity to be the lead motion designer and was tasked with the art direction for rebranding the show’s motion graphics.
Since it was a well established show, the show-runner gathered input from the team on what they’d like to keep and some ideas that they had. Having that in mind, I set out to make graphics that fit the military theme of the show and what they were looking for.
The color palette we agreed on included shades of green and gray with a gold highlighter color.
The light-weight font was the one thing that had to stay the same. So to separate the lines of text for the lower thirds, I went with a regular weight for the person’s name. Luckily the font was thin to begin with, so it still held a seemingly light weight for regular.
For the style and how the graphics animated, I drew inspiration from spy action movies and first person shooter games like Call of Duty. Testing out my ideas using actual footage from Boot Camp, I found that the subtle glitchy digital vibes really matched the military theme and content.
I made MOGRTs for arrow options, shapes, text on screen options, quotes, measurements, location pins and backgrounds that all revolved around that tech-like style. I even made a text on screen MOGRT where they can adjust which text can get bolded.
My goal for the map was to make it similar to the pixelated camouflage pattern on military uniforms. Using Mapbox to design it, I achieved that by adding flat natural features and the Boot Camp color palette. Then importing that design into Geolayers, I created a map template that included an animated scratch-like overlay, which gave the overall map texture. It also contained text on screen, arrows and location pin options.
Much like Still Standing, I wanted the animated sections to reflect the same style with using photos/footage and cutouts of the actual vehicles. On occasion producers would also ask for 3D models.
